Why support Think Pink?

Think Pink is the Belgian breast cancer organization.

Think Pink supports people affected by breast cancer on a daily basis. Think Pink listens to their concerns, helps them defend their rights, but also ensures that they can receive the best possible treatment.

Together, let's not give breast cancer a chance!

Breast cancer in Belgium

Breast cancer is the most common form of cancer in women in Belgium. 1 out of 9 women are affected by the disease and 11,000 people a year are diagnosed with breast cancer. However, one in three women has never been screened.

Luckily, the chances of surviving the disease continue to increase and 90% of people with breast cancer are cured after 5 years.

Think Pink's goal? A world without breast cancer.

Every day, Think Pink works to ensure that patients get the best possible care and follow-up and to show them that a beautiful life during and after breast cancer is possible.


Hair loss

Hair loss is extremely difficult for women. For a woman, her hair is part of her identity and femininity.

As many as 60% of women who lose their hair as a result of treatment think it is the most painful and stressful aspect of their disease. About 8% of women with cancer would even consider refusing chemotherapy so as not to lose their hair and, in doing so, put their lives at risk.  


Beautiful Lengths Fund

Thanks to the Beautiful Lengths Fund, Think Pink offers a financial support of 200 euros to people with breast cancer who are struggling financially. Think Pink helps with the purchase of a wig or trendy headwear. All this is only possible with the collaboration of the social services of the hospitals, which provide invaluable support during an extremely challenging and difficult period in patients’ lives.

Think Pink’s financial support is possible thanks to hair donations of at least 30 cm received by Think Pink every day. The hair is sold and used to make wigs. Thanks to the proceeds and support from a number of events, the Beautiful Lengths Fund daily helps people with breast cancer who have lost their hair. Think Pink is there for them during this complicated stage of their journey.

Our commitment

We are convinced that each company today must share a positive message and commit to values that they hold dear. This is why we have chosen to donate 5€ for each order on our website to recognized associations such as Think Pink. In addition, we have decided to donate 10% of our annual profits to the three associations we support.

We also encourage you to support Think Pink and their actions. If you want to know more about their projects, we invite you to go to their website: